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effortlessly you

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BEAUTY IS A f*CKING RIGHT

 

Beauty can do good, & everyone has the right to it.

Yet beauty products are controlled by greed & lies with margins over 1000%, someone should Rebel. So that's what we did cause Beauty is a right.

 

WE GOT YOU

 

We are sick of the “this shade’s too light for you”, “ you ain’t pretty enough” bull***t in the market. We wanted to create something real that highlights the natural beauty of our skin tone, not hide or lie about it. What you see is what you get. No filters, no lies, just Effortless & you.

 

JOIN THE BRAVE & BOLD

TAG US ON INSTAGRAM & GET FEATURED!